
Siemens, pioneer people
Following the process that Siemens had undertaken in Germany to revise the group’s vision and values, Siemens Norway needed to set out a plan to implement the revitalised vision and values in Norway and engage its employees.
How to ensure enough electricity in the future? How should we handle increased urbanisation?
Siemens’ strategy is global and responds to big challenges. And Siemens’ values of "Innovative, Responsible, Excellent" are essential words to guide employees in Norway. Our task was to link those words to the strategy and give them both meaning and relevance in a Norwegian context.
Under the internal campaign called PIONEER PEOPLE, meetings were held in all divisions. With the Values Game as the key tool and through concise communications, we’ve contributed to the increased knowledge and use of Siemens’ vision and values.
Want to know more? Contact Ragnar at +47 415 11 507 or Øyvind at +47 415 02 732.


