Strategic map

Strategic map

When Norway’s largest organisation within the meat and egg industry sets out its strategy for the future, they have over 100 years of experience to learn from. With a Strategic Map, the collective learning becomes clearer.

How has the competition evolved? How have we refreshed our brand? And what’s going to be on Norwegian kitchen and dining tables in years to come?

In the thinking behind our product, the Strategic Map, there’s a fundamental belief that many answers about the future can be found within our own history. With strategic themes along one axis and historical periods along the other, political decisions, key choices and milestones appear within one large scale picture and can lead to renewed insights.

The map works well both as a starting point for training programmes amongst new employees, as part of a strategy development process or board level action points.